Our Solutions
We believe agriculture deserves to be understood. Yet most consumers are generations removed from the farm, leaving space for misconceptions and
mistrust. Our team guides agricultural
businesses through better
messaging.
DIGITAL STORYTELLING
Consumers crave authentic stories. In fact, 86% of people say authenticity is a key factor when deciding what brands they like and support (Stackla, 2021). Yet, with 72% of Americans knowing little to nothing about agriculture, consumers don't really know what to support. Digital storytelling gives agricultural businesses the chance to control their message in ways that connect emotionally with customers.
Here's how we do it:
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Blog articles and web stories that explain practices in consumer-friendly language
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Social media content that corrects misconceptions in an engaging way
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Campaigns that put a face and personality behind your business
MARKETING STRATEGIES
Agricultural businesses face both misconceptions and increasing demand for transparency. According to the Center for Food Integrity, 65% of consumers want to know more about where their food comes from, but many don’t trust what they hear. Without clear, intentional marketing strategies, farms, ranches, dairies, and equipment manufacturers risk letting someone else tell their story.
Here's how we do it:
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Social media and press management with educational content
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Development of customer-facing FAQs and myth-busting campaigns
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Targeted ad campaigns to expand reach and connect with specific audiences
LEARNING SYSTEMS
Agricultural literacy starts with education. Yet today, the average American is three generations removed from the farm, and ag concepts are often left out of traditional education. Learning systems provide a scalable way to engage both consumers and employees, making information about food production accessible, interactive, and easy to understand.
Here's how we do it:
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Custom-built online modules for consumer education
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Employee training systems for onboarding, safety, or best practices
